I have referred a lot the Swedish Summer concept here and there. It took us almost 3 years to understand what it is in fact and why it gets us so illogically excited.

Simple said, it is one of the best thing around here because it doesn’t happen very often. It can take any period of time, between 1 day and 3 months and sometimes it can be the best summer of all summers, like the one in ’94. People are talking a lot around here about the Summer of ’94…

Yes, and it happened last week… It was amazing!